I love this stuff. My hair is straight as board and very fine. This really does, as it says and creates luxurious volume that doesnt naturally exist in my hair. It's labeled a Gel Creme, which to me, are two different consistancies, but it looks and feels like a gel. It does not weight my hair down, like some gels can do. It's a 5 oz product and all I use is 1 pump of the bottle and message it through at the root out to the ends. I apply it to my wet, freshly washed hair, then blow dry into style. It really does give my hair a great lift and tames the fly aways. Then I just spritz with a hairspray and I'm done and ready to go. I don't use any other styling products but the gel creme and hairspray at the end. I work a fulltime job, and by the time I get home in the evening, my hair still looks as great as it did when I left in the morning, which usually never happens. This product gave my hair new life.