This is the only all natural shampoo that I have found that feels like it works. Most all natural shampoos that I have found don't tend to suds like a normal shampoo and are therefore hard to spread throughout your hair. This shampoo is easy to spread and feels like you have left your hair clean and free of damage. They also use all natural ingredients that do not clog the pores in your scalp, which can lead to unhealthy hair, graying hair, or hair that stops growing. The only reason why I did not rate this product a 10 is because there are other shampoos out there that are organic and have better ingredients in them for the health or your hair and body, but I have not found any that leave my hair feeling as clean as this shampoo does. This is the shampoo I use every day and I would highly recommend it to anyone who is looking for a shampoo that works well and is all natural and safe to use. Scent It doesn't smell bad, but it is nothing special.