I recently switched to Organic make-up because I am sick of all the chemicals! I tried Jane Hi-Fiber Waterproof Mascara in Basic Black. I liked the way the wand was shaped. I liked the way it glided right on my lashes without clumps! It did not lengthen, thicken, or make them lush, but did remain water-proof as the package indicated. I was able to apply two coats of mascara and it made my eye lashes look great. I love the fact that there are no harmful chemicals in Jane Hi-Fiber Waterproof Mascara. It has me as a returning customer because it works great and looks great on my lashes. I would compare it to Rimmel Long Lash Mascara in the dark purple bottle. But I would purchase the Jane because it doesn't have any bad chemicals in it. I am worth the little bit of extra money that the Jane Hi-Fiber Waterproof Mascara it costs and will continue to buy it over and over. I would recommend this to anyone.