I like the target makeup collaborations, and this one is pretty cool with jemma kidd. I like alot of her products, this is a review for the jemma kidd air kiss shine gloss. This gloss is not a sticky clear gloss mind you, but it is a non sticky, shimmery but not glittery, sweet smelling, long lasting gloss. It is a winner to me! There are gloss applicators that when you apply lipgloss , the cap applicator will take out too much gloss, and it gets all over the top of the gloss container, and when you close it and reopen, its just a big mess! well not with this jemmak kidd gloss. They designed it very well that only the right amount of gloss comes out, so you are not left with any mess. This is a big plus, specially if you have a nice handbag you wanna carry, this will not leave a mess! besides that huge plus for the applicator, the lipgloss really lasts along time, and it gives youa nice touch of color, plus I cannot get over the yummy clean fresh smell, recoommend!