Ion Color Brilliance Creme Color & Sensitive Scalp Developer Reviews

I purchased this product at Sally's Beauty Supply. This is my second time using this brand. The first color I chose was a red and it resisted fading much longer than any drugstore bought product I've tried. This time around, I couldn't find the right shade of brown so I mixed Dark Golden Brown ( 3G-3.3 ) with Dark Red Brown ( 3R-3.6 ) to get a very dark, bronzey brown. — — They advertise the color as having "Pure Ionic Micropigments for deeper more intense color deposit" and "Ionic Wheat Germ Protein helps to ensure stronger, shinier, healthier hair". Because my hair was colored… read full review »

I used to work for Sally Beauty Supply & this was our best-selling developer and hair color.  I've used it myself quite a few times and have always been extremely happy with the results.  The developer does not burn my scalp or cause it to itch and it also smells decent, which is nice.  The hair color develops quickly and the end-result looks… read full review »