I've tried other natural soaps that end up drying my skin even more but the zum bar keeps me moisterized and gently exfoliates! I stopped using the other exfoliating brands as this brand is safer for the environment. I have eczema, so Im sensitive to most soaps but this brand is mixed with goat's milk and is gentler than other items I have used. I even use this soap for my kids! Effectiveness Softens my skin instead of drying my skin. Scent Im not big on strongly scented soaps and this one is just right! My husband will even use it!