I found the In-kind brand while shopping at my local grocery store one afternoon. I was honestly ready to switch shower gels so the timing was perfect for me. It comes in a really **cute, curvy, and nicely colored eye catching bottle** so I could not resist. I selected the coconut oil body wash because I love everything coconut so it was a fast pick for me. The brand is** 90% natural** and **does not contain any harsh chemicals or ingredients...per its label/packaging**. I took my first shower with it and I LOVE, LOVE this shower gel. It is all I want to use from now on. It smells simply **amazing**, was **very,very moisturizing and felt gentle** to my sensitive skin too. I cannot get enough of this shower gel!!!! There are a few others (aloe blend and mango blend) that are offered as well. However, I have not yet tried them. If you can find this product at your local grocery store...I definitely think you should give it a try!!!