I'm an Imju Fiberwig convert, and I I'm never going back to any old drugstore mascara. While I'm not someone who traditionally shells out for high-end makeup, I can make an exception for this one. I have naturally long eyelashes, but this mascara makes them enormous. Not only does it make them thicker, but the brush paints tiny fibers onto your lashes which adds significant length. I often perform the cardinal sin of falling asleep with my makeup on. But even so, this mascara easily washes off with warm water, and I avoid the dreaded raccoon eyes. This easy removability is also helpful when you accidentally miss your eyelashes and hit your eyelid (I can't be the only one). My only negative comment is that the bottle seems to dry out quickly (before the tube is finished), causing it to be flakier/clumpier. I often receive compliments about my eyelashes, and it's all due to Fiberwig! While the price tag is difficult to stomach, I'm willing to make this my one makeup splurge.