I have made several purchases at ICE.com and have only had one problem with not shipping an item. The jewelry is not high end but it is great to send to someone to just say "thinking of you". Ease of Use The site is very easy to use. I really like the feature of the jewelry on a video worn on a model. I also like the picture of the jewelry, say earrings, on an outline of a head with size on the ears, it is a good visual. I have never had an issue trying to purchase or using a discount code. Product Selection The selections are pretty standard, nothing exciting, nothing really cool or hip but there are classic pieces and a lot of stuff for mom or for a teen's first diamonds. Not real expensive but nice enough to give as a gift. Product Pricing I think the prices are very reasonable and fair for what you get. I often use a promo code or discount code and have gotten some very good deals on gifts for friends. Customer Service I have only had to use Customer Service once. An item was purchased as a holiday gift in December, I was notified rather quickly that the items was no longer available and I ordered another item similar, it mailed out and I thought it was done. A few months later I got an email that my jewelry was in the mail and I saw a bill on my credit card statement for jewelry I had not ordered. I contacted ICE.com, they told me to "mail the item back when it arrived". I explained the how it was the first item ordered and canceled by ICE.com and how I ordered another similar item and it was a gift sent to my stepmother. I told ICE.com I would not be calling my folks and telling them, sorry, that gift is not for you and could you please drive 100 miles one way( rural MT) to drop it at a Fed Ex, in the winter, and they are old. ICE.com did the right thing and absorbed the cost. Shipping and Returns Shipping as always been rather quick and the little blue boxes that the items are shipped in are adorable, it is definitely a Tiffany ripoff but they are nice looking. I have always gotten free shipping with ICE.com so that is great. I have never returned anything because so far everything has been wonderful.