I have had an HP laptop for the past thirteen years, (only three different ones) and I will never switch brands. Ease of Use This was easy from the start. I was able to get everything set up and my software I purchased with the laptop was already loaded on there for me. Nice step by step set up walk through from the beginning. Battery Life This model has the best battery life of any of my HPs. It's not quite the 10 you get from a tablet, but I have yet to see a PC with as much juice. I work mine pretty hard too, in meetings, giving presentations. I get about 4 hours even with a projector hooked up to it. Without anything additional hooked in I get about 6.5 of hard working hours. Support & Service HP has the best support out there. There is an easy support button that is always right on your task bar you can click at any time. When you first set up your laptop, if you register all the details, they keep you updated the whole time on minor, major, and suggested actions to take to keep your laptop running at it's optimal speed. And if you don't like the walk-through, call the support number and ALWAYS get a human. I love it. I dropped "green juice smoothie" on my keyboard, and they had a replacement out to me in 2 days, no cost to me and no hassles when I called in the issue. Speed/Performance I have the quad core, so speed and performance are a given. A lot of times people mistake the speed of their machine for their internet speed, but I work in multiple locations, and my lappys performance is always running strong. I like to go head to head with other employees since our company buys Dell laptops for everyone in need. I am just lucky enough to have gotten to build my own. Design Light-weight, even more so than the 15" HP I had previously and this dark oily copper color is slick as heck! I love the way it looks, and I really like the feel of the keys. Some people may not care about how the keys are set up, but it is very important to me. I find when I use the pop-back keys on a desktop now, I struggle with my speed in typing. Durability Since I work in multiple locations and use this at home, it literally gets packed up and unpacked every single day, thrown in the car and toted with me everywhere. Still running like a champ and still looks lovely.