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I just tried Herbal Essences Hydralicious Shampoo and enjoyed the experience very much. I have damaged color treated hair that is dry and tangles very badly. The reconditioning shampoo for dry/damaged hair REALLY works. It softens my hair and I have less tangles. I love the shape of the bottle. It makes for easy gripping in the shower. I also like the swirl appearance on the bottle which actually is the way the shampoo really is. It has an easy open flip top. It also snaps close so you can hear it and know for sure it is closed. Then for convenience when it begins to run alittle low, you can set it upside down. That way the remainder of the shampoo is accessable. I think the colors of all varieties in this shampoo line is very inticing. My favorite color is purple, and oddly enough the variety I need for dry/damaged hair is purple. The green cap accents the purple very well and the reflective green symbol on the bottle catches your eye. I think the marketing on this item was done very well and I will continue to use because I like the results of this product.