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I started using herbal essence products about a year ago and have been pleased with all aspect of their line of hair care products. They do a good Job at a very reasonable price.Not only do I use herbal Essence Shampoo ,but I also use their conditioner as well as many of their styling products.I have naturally curly hair and their shampoo for curly hair does a terrific job. When I started using herbal Essence's products I was the only member of my family who did so, now my whole family uses them. I also like the fact that they have so many different scents and types of shampoos for different types of hair my old shampoo gave me very little in the way of a selection so when I switched to herba lessence it was quite a shock to find so many different types to choose from. I truly hope that Herbal Essence continues to improve their line and continues to flourish in a market where the competition is very strong. As a matter of fact that is why I switched to Herbal Essence, My grocery store stopped carrying my last shampoo. So Hopefully looking forward to many years with Herbal Esssence