I tried this shampoo because it smelled good at the store and I have a hard time with dandruff and dry skin and so always look for a moisturizing element. I tried it and it worked well. The acid test for me is always if someone compliments you that day on your hair odor and I actually received one so well done. Effectiveness It cleaned my hair well and did not dry out my skin too bad. I still used a little lotion to be sure. This product also went a long ways. Some shampoos are runny and do not last long but this one was thick and rich and did not take much to lather up well. Scent I was very pleased with the scent that lasted longer than I thought it would. It smelled good at the store and even better once applied. Most things change their scent when they are actually on you and I was pleasantly surprised that this product lasted as long as it did and kept the original, fresh scent like the one I smelled at the store when I lifted the top to smell the product.