I use this product like any normal conditioner. I use it along with the matching shampoo. I love the cooling feel this duo creates and within one use my scalp already felt less itch and irritated. The conditioner also helps create softer and less tangled hair. I do prefer to just use this duo on about a weekly basis whenever I have flare ups due to hats or weather and then use a regular shampoo and conditioner normally. This product could be used everyday though, I just choose not too.