I love this tanning lotion. It has a little bit of SPF in it to protect my skin from the suns UVA and UVB rays and it helps me get a good base tan going when summer begins. I usually don't tan in a tanning bed but prefer to tan outside in the sun. When winter is over, I'm often very pale. This tanning lotion is great for starting my spring and summer tan. The lotion has a really good smell. It's tropical but still smells like most tanning lotions. It doesn't have a tingle which I love. I don't like lotions that turn my skin red and tingle when I apply them. It goes on smooth and I can apply it everywhere, even on my face. It doesn't break my face out and the added SPF helps give me more confidence that I wont be getting burnt. The SPF could be stronger in this but it is a nice tanning lotion. I can be porcelain pale and use this without worrying. I get a nice summer base tan going and I can upgrade to a stronger lotion. Scent It has a nice tropical scent to it. Absorption This absorbs really well. I wish it had a bronzer in it so I could see where I miss places but overall, it absorbs great. Longevity I can use this and not worry about it rubbing off in the pool or in the ocean. I always get a nice glow after using this lotion and it has an added SPF. Effectiveness I rarely get burned when I use this to establish my base tan for the year. Ease of Application It's very easy to apply. The only thing I would change is the bottle design because my hands get slippery with the flip cap.