I'm really disappointed that I can't find this on the shelves anywhere anymore. This sunblock was great. I have some left over in a bottle in my cabinet that I have stowed away because it's difficult for me to find a sunblock that I enjoy. This particular sunblock has SPF 70 which is significantly higher than most blocks. I usually slather this on about ten or fifteen minutes before I actually set foot into the sun because that way I feel as if it's had plenty of time to absorb into my skin. It is a waterproof block so it protects me in the pool and in the ocean but I like the added assurance of waiting a few minutes for it to absorb and protect my skin. Some of my worst sunburns have been obtained in the water because of the reflection of the UVA and UVB rays as well as just me not noticing how burnt I was getting. I love this sunblock but I do wish it came with a pump on top. The flip cap lid makes it's harder to get product. If my hands are slippery or oily, it's hard to hold the bottle and turn it upside down to get product out with. The lotion actually goes on kind of cool to the touch. It has an okay smell to it and it absorbs into my skin nicely. It comes out white and absorbs to clear on the skin after you rub it in. I like to use a bit extra on my nose, shoulders, and tattoos to prevent burns. It says to reapply once every hour or two but I usually go all day without reapplying if I don't get into water. If I'm getting into water I'll wait the full two hours or sometimes more before reapplying. This has definitely saved me from getting a few burns and freckles. I'm just sad that I can't find it anywhere anymore. I really love the high SPF. Scent The scent isn't bad. It smells like aloe and tropical sunscreen. Absorption It absorbs really well. Longevity It lasts all day outside of water and it's great for swimming. Effectiveness This has saved me from many painful burns. Ease of Application I would prefer if it had a pump nozzle or a spray head on it. It would make it easier to apply. I usually have to get someone to do my back for me.