My 3 year old loves Alphie! He normally doesn't focus on one toy for too long but Alphie can hold his attention for a good hour at times. Alphie says cute/funny phrases and the cards have pretty fun learning activities. The only downside is that the cards are pretty flimsy and crease easily, especially in the hands of a 3 year olds. Sometimes Alphie has a hard time reading the cards as well, but only with a few. Overall, it was worth the money.