This is a great blender for everyday kitchen use in the family kitchen. Blending Power This blender works better than any other I have had (this is the 5th blender I have had over the course of 40+ years). Versatility Blends, chops, grates...does it all! Ease of Cleaning I have learned the best way to clean this unit is to clean it as soon as you are done with it. Often I will fill it with warm water and a tiny bit of dish soap and run it for a few seconds. That works very well on the stickier messes. Mine has a glass top, and it does not stain like the plastic ones often do. Ease of Use This is very easy to use. My kids use it daily to make smoothies. The buttons are large and clearly labeled and easily read. My husband uses it often as well on nights he cooks. I also used it some during canning season and it held its weight. Design This is designed to take up little counter space. This is important to me, as we use it so often that it is always on the counter, and never stored away. It is also an attractive piece to look at, and blends in well with any kitchen décor. Durability This is a tough blender. Sometimes ours is used 5-6 times a day, and we have never had an issue with it.