Talk about flavorful coffee at the press of a button. What a thrill it is to have a single cup of coffee whenever you want it and only a few seconds to enjoy that aroma! Brew Performance Talk about counting down seconds! That's how long it takes to brew. Fill the reservoir and place k-cup in position - press button and - whalla! coffee with flavor! Ease of Cleaning Ease of cleaning - EASY! Follow instructions - pour vinegar thru system - let it brew and you got a clean pot! Ease of Use Easy can't describe it! When you place your favorite cup under the opening - press button and see your favorite or experience a new flavor come out and take a sip of the best flavored aroma your nose smells for the first time or you enjoy your favorite aroma for the last time, it can't get any better!!! Design This particular design came in black and silver and goes well with kitchen decor and I couldn't be happier. It does come in different designs, but this one stood out and I'm glad it's mine. Durability Stands up to my carelessness in the kitchen. Withstands the knock downs by my partner so, yes, to durability for a long time.