Easy to use, easy to impress with, easy to clean. This blender blends fast and efficiently and has a reliable and trusted brand name to back it up with. Many of my friend have had it, and none of theirs have broken. It's amazing and I recommend it to any smoothie-lovers!! Blending Power The speed on this blender is absolutely superb. Just press the button and before you can say, "Smoothie," It'll be finished. Versatility It can blend. What more do you want from a blender? Best used for smoothies, but i'm sure you can blend something else with it. Ease of Cleaning Super easy to clean this blender, no hassle at all Ease of Use Instructions are unnecessary. A pre-schooler could set this up for you. I'd say this is the blender's best quality. So easy to use. Design Pleasing to the eye and great design. Stable, durable, good-looking design. Durability I have recommended it to many of my friends, and none of ours have broken. One of my friends even let theirs fall (for shame) and it is still in working condition!!