I am very conscious of what I put into my body, and into my children's bodies. The Gummi King(TM) Multivitamin & Mineral, Vegetables, Fruits & Fiber gummies are tasty, VEGAN, contain no gelatin, artificial colors or flavors, and provide a good selection/variety of vitamins and minerals. I order direct from their website and they often have good deals (buy one/get one free, free shipping, etc) that allow us to stock up on vitamins for a very reasonable price. I've tried other vitamins that are vegan and some of them are nearly inedible. The Gummi King vitamins are easy to eat, come in several fruit flavors, and actually taste good! Both the adults and the 6 year old in my household take the Gummi King vitamins daily.