After researching all the swings out there, we decided to register for this one based on other parent reviews and online consumer reviews. First of all, this swing is safe and sturdy and will accomodate our son as he grows. Second - it is great for newborns since it will recline to a size-appropriate position. Third - it is attractive and has great sound for such a small box and plays a wide variety of sounds. It runs on batteries (I would not want a cord to an electric outlet for safety reasons anyway), but if you are a smart parent you'll invest in a good battery recharger, rechargeable batteries and a back up set for all the toys that run on batteries anyway.
This swing is a lifesaver because it keeps the baby in motion without you having to rock in a rocking chair, so you have time to do other things (like wash the endless bottles). My 8-week old son loves the swing so much he actually sleeps for 2-3 hours in it!