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I'm a biiiig fan of Sephora and buy products from them frequently. The GOsmile system looked like a great idea, so I gave it a try. Being a smoker and heavy coffee drinker, I can tell you that I noticed a difference in only a day or two. This is not made for someone who wants those unnaturally white teeth, but if you want to brighten up your smile a bit, they work well. Quick, convenient and easy to use. Only 10 days, twice a day once or twice a year. They ARE a little expensive, but it sure beats 400 for an office whitening.
I didn't think the toothpaste was awful. As a matter of fact, I thought it was a little bland. I think ANY toothpaste will do. I don't see any benefit or difference to the night or day formulas.