General Mills Oat Cluster Cheerios Crunch Review

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LauraBelle
South Elgin, IL

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Oat Clusters? Where?

Watching Nutrition, Family of Cereal Eaters

Pros

Nutritional value, Famous name brand

Cons

MIA oat clusters

AUG

2007

Intro
Always on the lookout for new healthier breakfast cereals that still have some redeeming value of sweetness in them, I often gravitate to ones that have honey and oats in them or include the word "crunch." This made me have great hopes for the newest Cheerios cereal, Oat Cluster Cheerios Crunch. The name, though ends up having false promises.

Taste
Okay. I understand advertising enough to realize that the pictures on the front of a box are designed to encourage you to buy, but are somewhat exaggerated. I found the cover of the Oat Cluster simply false advertising. There are tiny little clusters, if you can even use that noun to to accurately describe it, of oats in this cereal. See the two pictures I have included, the box and my actual bowl, and notice the difference. The taste comes off as regular Cheerios combined with a more sweetened Cheerios and a hint of cinnamon. I really didn't detect an oat taste at all, nor was it particularly crunchy. Certainly seems like false advertising to me.

Nutritional Value
Here's where the cereal has it in the bag ... or box, as it were. There are only 100 calories per bowl, which is extremely low for a oat/crunch type of cereal. The sugar content is average, with 8g. But, the box only promises in very small, hardly noticeable type that it's a healthy cereal, low in fat, etc. What they want to sell us on is the Oat Cluster crunches that are negligible.

Conclusion
Consider this one false advertising. If I was only looking for nutrition and didn't care too much about taste, I would have gotten regular, plain Cheerios and at least would have known what I was in for. If the picture of what was really in my bowl is what you want to see in your own bowl, go ahead and get this cereal, but if you want what is pictured on the box, you'll have to keep looking.

General Mills Oat Cluster Cheerios Crunch is not recommended by LauraBelle

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Comments about LauraBelle’s Review

CyndiA wrote on Aug 15, 2007 at 10:15AM

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Thanks for the photo. That really says it all. I hardly see any clusters. Bummer.

Jo wrote on Aug 15, 2007 at 9:01AM

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Great review - I have caught many companies and have called them on it. I remember Pedigree who said they gave a certain amount of $ to dog shelters when you sent in the code on the can. I called to asked what % and was told that they don't do that anymore. I told them they might want to change their webpage. And another one - it was one of the Balance Bars supposedly gave money to some charity. I called them to and they said they had stopped doing that. I asked what they would do with all the bars on the shelves with false info! Jo

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