I've used this product before a long time ago. Then recently I was selected to test it and I said sure why not. Immediately after I tested it I was reminded why I don't normally use this brand of hair color. The color is not true at all. I have light to medium brown hair and the color I selected was Medium Royal Amethyst. There was nothing purple about this color whatsoever. I mildly reddish tone appeared and even that is a stretch. It actually darkened my hair too. That being said the dye itself is pretty gentle overall. Perhaps too gentle. The box also lists this as a "bold" color and I totally disagree. I wouldn't mind going bolder. Anyway it doesn't look back but it's not the intended color I was going for. Garnier definitely needs to tweak the formula.