I bought this shampoo after watching the commercials (over and over again) and also liking the bright green bottle. It smells great! I believe every product from Garnier Fructis smells amazing! Not too strong at all and just the right amount of femininity. Immediately after the first use, I noticed my hair was much more manageable and seemed to be a lot smoother and silkier. For me, this is difficult to achieve having thick, coarse, wavy hair. But I was pleasantly surprised! However I did notice after a month or so of using it, my hair began turning flat and a bit frizzy at the ends, so once the shampoo bottle was empty I decided on purchasing a different brand. Effectiveness It did work wonders for the first month but afterwards my hair turned flat and frizzy at the ends Scent I absolutely love the smell of this shampoo! It is definitely ranked high up on my list of one of the best smelling shampoos I have ever used.