Out of all the dyes that Garnier offers, this is by far my favorite. I chose a burgundy color when I used this to dye my hair and I was happy with the results. The color was very rich and vibrant, which is something I look for when I dye my hair with red hues. This dye also lasted for a very long time. It was almost nine weeks before I felt that I needed to dye my hair again. The gripes I had with Garnier's 100% Color Permanent Intense Gel Cream Color are few, but they are still big ones. The scent of this dye is very pungent. It definitely smelled like I was just in a hair salon getting chemicals put on my hair. I really did not like that part at all. It took almost three days before that scent dissipated from my hair. Also, I noticed that this dye made my hair a little brittle. A lot of other dyes that I have used have actually made my hair feel softer, but this one did not. My hair felt dryer and I had to use more conditioner for damaged hair to restore some of the moisture. I am on the fence about whether I would try this dye again.