This laundry detergent smells better than any other I've ever tried, which is why I've been buying it for years. It's scent lingers for MONTHS if you leave your fabrics untouched. The downside is it could clean better. I've had stains that do not come out as well as some odors. I typically wash those clothes separately in another detergent and then have no issues with the Gain Lavender again.