I have long, wavy hair that tends to rebel against my attempts to style it. In the past, it took a massive amount of hairspray for curls to stay in place longer than a couple of hours. And after straightening it, my hair would start to get very frizzy as the day progressed. Which is why, most days, I didn't bother fixing my hair at all. It took too long and it wasn't worth it. When I did, however, I would use cheap drugstore-bought straighteners and curling irons, not realizing there was something better (and easier) out there. Then I saw an ad for GHD and saw a woman curling her hair with it in a matter of minutes. I had to try it! Here's the deal: you get what you pay for. This flat iron is expensive. It's also, without a doubt, the best hair styling tool I have ever used, and worth every penny. It's easy to use, it's incredibly durable (I've had zero problems with mine and I've owned one for years), and it works 100x better than anything by Revlon, Conair, or even CHI. I can curl my hair with it, spritz it with a small amount of hairspray, and it stays all day and all night! When I straighten it, it's glossy and smooth and lasts until morning. Peoples, this is the real deal. If your hair is difficult to manage and you haven't tried a professional flat iron before, I highly recommend GHD. Actually, I recommend GHD no matter what kind of hair you have! It's that awesome.