I first tried Estee Lauder mascara when I received a sample of it for buying a few Estee Lauder products. It was a small tube but lasted me for awhile and I was satisfied with it. It was very nice on my eyelashes and did not bother my eyes. It was very easy to apply due to the nice brush it has. You could either use it with a natural look or build it up to a more dramatic eye popping look. I also liked that it did not clump and was very easy to apply to the lower lashes without making a mess. I would like to purchase it again. It also was very long lasting and did not cause smudging or bleeding at the end of the day. Overall, it is better than MANY other mascaras I have tried, and I have tried a LOT. Mascara is one of my favorite makeup steps so I am always one the lookout for what is new and better. I was very impressed with Estee Lauder and will purchase mascara there again in the future.