This is cheaper than most other options, and it can help. So if someone is looking for something cheap while not needing it to make a great deal of a difference, then this can work for them. But if one needs something a bit stronger, then this probably isn't best for them. They would be better off paying a little bit more. Effectiveness This is definitely cheaper than some of the brand name products, but it is also less effective. Personally, I have had much better (and quicker) results when I paid a little more for a brand name product. Ease of Application Simply squeezing out of the bottle and applying it to the body is about as simple as it can get. Convenience For home use, the bottle is very convenient and easy to use. It's not very good for traveling though. Side Effects I've never had any negative side effects from using this, but those types of things would vary from person to person. Immediacy It takes longer than I would like to see much results from this.