This shampoo advertises itself as helping dry and damaged hair. For me personally, it does seem to work a little bit better than regular shampoo, leading to healthier hair. Now not everyone will see the same results, but if someone is looking for help beyond what regular shampoo can do, especially for someone with dry or damaged hair, I would recommend giving this product a try. Effectiveness This product does seem to work better than regular shampoo, and about as effectively as the equivalent alternatives on the name brand markets. So all around, I would say that it is a quite effective product. Scent This shampoo is unscented, which is perfectly fine with me. Many of the scented shampoos are much too strong and overpowering. I would rather have something unscented that gives off a mild fresh and clean scent without being overpowering and blowing everyone away when they smell it.