The Equate daily face wash is a simple and basic face wash. There is nothing too exciting about it. It is a good price when compared to other face washes out there. There also isn't anything that great about the scent of it, but I didn't care too much about that. I will say that this isn't the best face wash for sensitive skin. It will make your face tingle and you will feel a bit of a burning sensation. It dried my skin out a little also. I can see it being okay for people with normal skin. It did get my face clean and got my make up off. It does work as a basic face wash. There isn't anything extra too it. Effectiveness It was effective, but I have found better face washes. It does get your face clean and your make up off. It does work. Ease of Application It was easy to apply and use. Just squeeze the face wash out of the tube, rub it in your hands and apply to your face. Then rinse off and you are finished. Scent There was nothing appealing about the scent. It wasn't horrible, but it wasn't great.