For children's multivitamins, these can help give better nutrition and supplementation than not taking anything. Their low cost may make them appealing, especially when considering all the costs that can be involved with raising children. But they are lower cost because they are made with lower quality ingredients. Lower quality ingredients will lead to less nutritional benefit for the children using them. They certainly are an improvement over taking nothing at all, but a higher priced, better quality product definitely will give more benefit and better results. For me personally, if I am going to give my children supplements to help them have better nutrition, I would rather pay a little bit more in order to get a better quality product. It will be more expensive initially, but it will provide much better quality and supplementation in the long run.