Equate Advanced Firming and Anti-Wrinkle Reviews

I had my 30th birthday a few months ago, and decided that it was time to start using an anti-aging cream as a preventative measure.  I'm not too wrinkly for my age yet, a few fine lines here and there maybe, but overall still not looking too bad. I figured that I'm not getting any younger, so I should start an anti-aging skin regiment now before it's too late.  Maybe if I get a jump on wrinkles now I will be able to delay resorting to the heavy duty expensive serums and surgery and untill further down the road.

I realized that no one ever tells you what anti-aging serum to use.  None of your...

Equate firming and anti wrinkle cream is just as good as loreal's cream.  I compared the ingredients and its identical.  i like the way it feels going on and i like the way my skin feels after application.  why pay twice the price when you can have the same effects with a product and save money.  I use the extra money for products that cost a bit more.