This easy to swallow softgels is purified to make sure no mercury involved and enteric coated to protect your stomach. Since taking this I feel more confident that my heart health is protected. An easy way to get the Omega 3's suggested by the experts. I have been using this product for over a year now and I appreciate that I can purchase it in a bottle of 200 so I don't have to run to the store frequently. I also appreciate that one only needs to take 1 softgel a day to get my daily requirements.