| Pros |
|
| Cons |
|
When it comes to reviewing books, movies, CDs, computer games, or even headgear, I'm not usually at a loss for words or fall prey to "reviewer's apprehension."
After all, I've been writing reviews, off and on, since I was a high school sophomore and writing for the Entertainment section of The Serpent's Tale, South Miami High's student newspaper. In college I continued to write reviews, especially about books and movies, for one of the Miami-Dade Community College campus newspapers, and although I didn't get back into the swim of things in the genre till I started writing consumer reviews (gratis) at Amazon in 2003, I've been doing it on a fairly regular basis for the past half-decade.
And still, when it comes to writing about Epinions, I find myself feeling somewhat bemused about my ambivalence about a site where I am still actively submitting my musings about books, movies, CDs, computer games, and other stuff (but not headgear). Maybe it's because I don't want to "bite the hand that feeds me," or maybe it's because I still see a few upsides to the site that still outweigh the downsides. Or maybe both.
Epinions: The Basics
Epinions, in case you've never heard of it, is a website that's owned by Shopping.com, which in turn is owned by eBay. It bills itself as a source of "Unbiased reviews by real people," and in some ways it has some of the same "missions" that Viewpoints and other review sites share: it offers consumers like you and me a chance to write and submit experience-based opinions about products, destinations and services we use or have visited in exchange for some cash (in the form of Income Share, or IS for short) and, of course, the little (or not-so-little) ego boost of seeing our reviews on the site. There's also the possibility of making friends with other Epinionators, either "virtual" online-only friendships or the somewhat more rewarding "in real life" friendships that sometimes result from the former.
Basically, what we (the reviewers) do is theoretically simple. If we want to review, say, Indiana Jones and the Kingdom of the Crystal Skull in Movies, all we have to do is click on the Movies tab and type in "Indiana Jones and the Kingdom of the Crystal Skull" in the "Search" box and in the wink of an eye, we're in the In Theaters area and with the product/title page viewable on our computer monitor. Then we click on "Write Review" and basically follow a series of steps similar to the ones we use in Viewpoints - come up with a title, write the review proper, list Pros and Cons, and (unlike in VP) a one- or two-sentence Bottom Line "review summary" at the end.
There are a few other steps, such as a review preview in which the site's sometimes-eccentric spellcheck function highlights all kinds of suspected spelling errors in yellow or doesn't allow certain words to be included in a review, but essentially it's not that hard to submit a review at Epinions. And unless the site's servers are down, reviews are posted almost instantly...at least for other Epinions members to read and rate. (I'm not sure about when visitors who aren't members get to see our stuff. I've always assumed they go live right away, but do they?)
In theory, other members then read our bon mots about Indiana Jones and the Kingdom of the Crystal Skull or whatever the heck we wrote about and either give us ratings that range from the lowest Not Helpful to the highest, Most Helpful. The latter rating is very rare, since only Advisors or Category Leads can grant those; ordinary mortals can grant Very Helpful ratings as the top "best." (There's also an Off Topic rating, which is reserved for either reviews about an Indiana Jones book in the Movies category or a particularly badly-written review with tons of offensive or otherwise objectionable material.)
Ideally, these ratings should be fair and unbiased, and for the most part, we assume they are,
Members can also opt not to rate, even though their "visit" to the review in question will show up in a hits counter under "Member Visits."
The way I understand the process, the more Very Helpfuls we get from members with a lot of "pull" (either Advisors, Category Leads, or reviewers with a strong Web of Trust), the more prominent our reviews are, resulting in more page views for us, more revenue for Epinions/Shopping.com/eBay, and some sharing-of-the-wealth in the form of monthly IS payouts.
Because I joined Epinions in December of 2003, I didn't get to experience the early and perhaps more lucrative "penny per hit" version of the site's eRoyaties payouts. I only know that it was pretty popular at first but was phased out for various reasons, which allegedly include "gaming" the system and other shady practices. (I also didn't experience some of the bad things that occurred before I joined, a fact for which I'm very grateful.)
Epinions: The Good, the Bad, and the Ugly....
The Good: The fact that I'm still an Epinions member probably reflects my belief, naive as it may be, that the site still has good in it. I have written over 1,000 reviews (1150 as of 31 May 2008) and earned slightly over $1,200 since December 2003. I am trusted by over 200 members and I trust nearly 300, and I've made a few good friends that I "talk to" outside of Epinions either on Yahoo or via cell phone.
It is also worth mentioning that I have great admiration and respect for members that aren't exactly off-site friends (but I wish they were!); most of those can be found on my Web of Trust, and some are members of Viewpoints. I love their reviews and try to read//rate them as often as my sometimes limited online schedule allows, and I also appreciate their feedback on my own Epinions reviews.
The Bad: As hard as it is for me to admit (given the time and effort I invest into my reviews), Epinions has always had its own particular downsides, most of them relating to the technical issues and bugs that all Internet sites have from time to time.
Right now the biggest tech issue is Epinions' search engine/database, which I've heard has always been the site's Achilles Heel but is now worse because of a merging of various databases...Shopping.com, eBay, and Epinions', if memory serves. Now, the fact that I have over 1,000 reviews up on the site means it's not impossible to find products; to say otherwise wouldn't be either true or fair to the small staff that actually runs the site. But it is sometimes very hard and often time-consuming to look up products. Either Epinions' database has listings for every possible variant of an item (like, say, a bottle of Liquid Paper)...or the product page claims we are reviewing Brand X when it's actually Brand Y...or the picture of a product is the wrong one, often very wrong. (I once saw the Star Wars - Episode I soundtrack illustrated with a Top 40 Best Country Songs album cover.) This is certainly very off-putting even to the most forgiving and loyal Epinions writer.
Another thing that annoys me is that the listings often read as if a 10th grader had been hired to do them to free up the engineers to work on the database problem. For instance, if you look at the track listings of many albums, you'll see words that aren't supposed to be capitalized appearing incorrectly with a capital first letter, e.g., instead of Raiders of the Lost Ark, you'll see Raiders Of The Lost Ark. Sometimes it'll be Raider of the Lost Ark, instead of Raiders. Maybe it's a trivial thing, and maybe Mr. or Mrs. Average Review Reader doesn't care when they visit Epinions, but it is still something that doesn't look right.
The Ugly: If I were just a casual "submit the review, read and rate, then leave" type of member, the tech issues would be my only gripe about Epinions. For instance, I don't have any issues with the unpredictabilty of IS payout amounts, even though I often wish the site would give us writers a bit of compensation for every product review, at least in the form of a one-time fixed rate payment for non-Writer's Corner product reviews
My biggest Con, as a writer and a person, is the sometimes sophomoric behavior that goes on "behind the scenes" within the community of Epinionators, particularly when some members form little sub-communities or cliques and start behaving as though the site were High School 2.0 or a dark version of MySpace.com.
Obviously, casual members who only submit their reviews and read/rate reviews by members they like or trust will hardly be touched by some of the dreary drama that I and other members have seen. Most of it erupts in the Message Boards, with Member A dissing Member B in sometimes vitriolic exchanges, but sometimes it seems that other less-than-mature behavior goes on, such as influential members getting their clique's members to not rate someone's reviews, or to block a prospective Top Reviewer from getting his or her "TR" badge in a specific category, thus having a negative effect on the unfortunate reviewer's progress at Epinions. (Granted, sometimes a reviewer does bring bad karma onto him/herself by violating Epinions' Terms of Service or by being hostile or nasty to members, particularly Advisors or Category Leads, but in many instances, it's just that High School 2.0 vibe rearing its ugly head.)
To be fair, this is not unique to Epinions. At Amazon, which is where I started out as an online reviewer, much of this goes on, as well. The big difference there, though, is that at Amazon there are no Advisors whose negative votes can seriously hamper your standings as a reviewer. And, of course, it has to be noted that most of the members with the blue Advisor badges are fair-minded, tolerant of all but the most egregious misconduct, and very approachable. It's just that the small minority of "bad apples" tends to have a great deal of "power" that's often wielded irresponsibly, and all too often capriciously. (This is one reason why so many good reviewers, including one of my best friends, have left the site, some never to return as readers, much less reviewers.)
Final Thought: I suppose that just as Luke Skywalker held on to the notion that there was still good in his father Anakin, I still believe that Epinions has many good points still in it. The fact that a handful of members are not exactly the most trustworthy (to put it kindly) is still offset by the equally important fact that 90 per cent of the community is made up of decent persons who are good writers, fair raters, and considerate individuals who can, and often do, become valued friends.
As for the technical problems the site has, it's hard to say when, or even if, Epinions will ever be improved to every member's satisfaction. All sites, unfortunately, tend to have their fair share of bugs, problems with upgrades and changes in format, and database integration/search engine issues. Maybe if eBay and Shopping.com invested a bit more in Epinions' Human Resources department and hired more engineers and techs, those issues would be resolved a bit faster.
Me? I'll keep on writing there, of course, and doing my best to remain a good member of the Epinions community. But I will also keep in mind that some of my best friends, including my very best one, have left the site and often ask me why I am still there.
Last edited on Jun 01, 2008
Clairol Herbal Essences Anti-Dandruff Shampoo Review - "Though not a cure...
Dove Nutrium Essential Nutrients Body Wash Review - "This Dove liquid...
Tom Brokaw - The Greatest Generation Review - "Brokaw's The Greatest...
Orange Clean Cleaner Review - "Orange Clean Cleaner is a must-have...