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Enterprise has excellent taste in cars, with exceptional and friendly customer service. Their primary market is insurance replacement/local mileage renters. Their competition is not really intended to be the other big companies, but mom-and-pop used-car rental shops.
Keeping that in mind enables a better understanding of why Enterprise is good for specific things. Like everybody else, their cars are brand-new. They offer unlimited mileage, with a catch. The cars are owned by a franchise group, so one-way rentals are usually not permitted. There is a geographic restriction on free mileage, typically to neighboring states. Airport locations allow more distance, but a few airports require a return ticket and will not rent to local customers. That's because, statistically, people who fly in are just doing local mileage, whereas local renters often rent cars for long trips. Big vehicles are subject to a 150 mi/day mileage cap, which makes Enterprise uncompetitive in those categories compared to other large companies. However, they are the only ones in some markets to offer cargo vans and pickup trucks.