I'm sure a lot of the people who are going to be reviewing and buying this product are going to be doing so because of the organic ingrediants. I'm personally not too crazy about using only organic products, though it is a big plus. The orginal reason I decided to try this product was because of Elmo being on the box. I know, I know. But my son LOVES elmo, and when he saw the box he got really excited. The fact that they were orgnaic was just a nice plus. They have all natural ingredients, and look like a rice crisp bar, but are healthier. My son of course loves them, but lets face it, all kids are going to love rice cripsy type treats. I've also heard that some of the proceeds from this product are donated, which is just another great factor. Overall, I love these treats. I can't use them as often as I would like however, because they are hard to find and can be a bit expensive. They're totally worth it though.