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The supermarket shelves are filled with baby food that looks and smells so gross that I wouldn't want to taste it myself, much less feed it to my baby.
Earth's Best is just the opposite. The food looks and smells delicious. The fact that it is organic is an added bonus for me! My kids would eat the Gerber or Beech-Nut baby food without a problem, but they would enthusiastically devour the Earth's Best baby food. Even when they graduated to table food, I would still use the Earth's Best baby food fruits as a healthy way to mix flavor into plain yogurt.
There two major con's for Earth's Best baby food. First, it was more expensive than either Gerber or Beech-Nut. The company is really good about sending out coupons, so all you have to do is give them a call and they will send you lots of coupons. Combine the coupons and stock up when they're on sale, and Earth's Best can come to almost the same price as Beech-Nut or Gerber. The other downside is that my local supermarkets don't carry as large of a selection of Earth's Best food as they do for Gerber or Beech-Nut. You can get around that by getting the basic flavors in your supermarket (sales + coupons) and getting the special flavors online (Amazon.com, diapers.com, etc.)