I tried this brand because my dogs had really itchy skin. They were always chewing on their feet until they would bleed. One of my dogs had a really sensitive stomach and this food has helped a lot with that...he doesn't get sick after he eats anymore. Also, they both lost weight, about 5 to 10 pounds each. Their coats became more healthy and shiny. Quality of Ingredients This food has no fillers... corn, animal by products (whatever those may be), wheat and a list of other ingredients that can cause the problems that I mentioned above. Flavor Selection I don't know about the flavor. Although, I did buy another high quality food before buying this one and they wouldn't eat it. I left it down, thinking that they would eat it when they got hungry enough...2 days. I bought Vantage and they ate it right away.