Duke's is the only mayonnaise we use at our house. I did not grow up with Duke's being from the North, but when I got married my husband introduced me to Duke's and since then Duke's is the only mayonnaise we use. It is creamy, thick, and has the perfect flavor for sandwiches, salads, and whatever you use mayonnaise for. The ingredient list is short and it doesn't contain a lot of chemicals and junk that some other mayo's contain. I can't imagine chicken, tuna, or egg salad without Duke's and I won't eat a BLT without Duke's! Duke's also makes a light version of their mayonnaise, but I have never tried that variety. If we ever move away from the South I will be stocking up on Duke's before we leave and when ever we visit! No other mayonnaise can compare to Duke's. I never thought there could be so much difference in brands, but Duke's stands out and as far as I am concerned Duke's is the best and only mayonnaise.