This reminds me of the good old hippie days! I love this stuff, especially the tingly peppermint kind. It's bracing but not so much that it causes actual bodily harm. It's not great for shampoo, however. My friend's hair always smell bad because this soap just isn't strong enough to really clean one's head thoroughly. Also the label is a classic and I am surprised that it isn't Warholized yet. So: Dr. Bronner's is great for the bod, but use a real shampoo and do those around you a favor.