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I recently received a sample of Dove Intense Damage Therapy Shampoo for Accumulated Damage. I must say I was very impreseed with this product. After only one use, I could feel a difference in my hair. My hair felt softer and had a very nice shine to it. After drying my hair, it also seemed to have more fullness to it. I have very thin hair, so this is really important to me. My hair is damaged from coloring and blow drying and I was quite surprised to see a difference after only one shampoo. I have tried other damage therapy shampoos and it usually would take several washings before I would start to see a difference. If I could see a difference after one shampoo, I can only imagine how much of an improvement I will see after several shampoos. I appreciate it when a product lives up tp what it says it will do. I have purchased products in the past that make these types of claims but never really live up to them. I intend on buying Dove Intense Damage Therapy Shampoo to see how much more the condition of my hair will improve.