If you're like me and have fine, cow slick prone, thin hair which is also damaged from years of experimenting with bleach and hair dyes when you were a nutty teenager, then you know how important it is to blow dry your hair. unfortunately, blow drying also damages hair and I've actually had 2 seperate experiences in which I've burned my hair using blow dryers. So I began using this spray. You can use it after getting out of the shower by spraying and combing though your air or you can use it on dry hair prior to drying. Either way, this spray really does seem to condition your hair as you blow dry (or straighten/curl with a flattening/curling irons), and it cuts down on fly-aways and annoying cowlicks. I don't blow dry without it now. For me this is an absolute necessity, especially since I have bangs and blow dry every single day. Before I started using this product my bangs were fried. Now they look really healthy. Definitely worth the money.