I love Dove products because they are gentle and often do what they claim to do, but this is not the case for this particular product. This shampoo is the first Dove product that I was disappointed with. It did not do what it claimed it would do. In fact, it did the opposite of what it was suppose to do. Effectiveness This product cleaned my hair as well as any shampoo, but it didn't give any volume to my fine hair which is the point of the product in the first place. If I needed a shampoo to just clean my hair then I would buy this product again, but I will not be using this product for the volume that it claims to give. This product was too heavy for my fine hair. Scent The scent of this shampoo is pleasant and not overwhelming. There is no distinct scent, but it is more of a perfume smell then a floral smell. There is nothing that would make me return to the store to buy this item just because of the smell.