I am a major chocoholic. I love any and every type of chocolate. One of my favorite brands of chocolate is Dove. I honestly don't like any type of dark chocolate but when I tried Dove - Dark Chocolate, I really enjoyed it. I thought it was so good and ate the entire bar in one sitting. I loved it so much that I would constantly tell my friends about it, and I would try to convince them to begin eating it instead of regular milk chocolate. My kids don't like eating any type of dark chocolate either but I convinced them to try Dove - Dark Chocolate. They loved it just as much as I did, and honestly as much as I don't like them eating chocolate, I did not mind them eating this at all. It does not have as much sugar as regular chocolates so I was very glad my kids enjoyed it. The only thing I can complain about is the price. I do admit that it is the tastiest chocolate I have ever eaten, but it is a little expensive for a chocolate. However the good thing is it usually goes on sale at least once a month at the grocery store I shop at.