I have long, color treated hair and Dove Damage Therapy Color Repair Shampoo and Conditioner is the best for me!Due to frequent coloring, my hair is dry and damaged. I have tried many other shampoos and conditioners, from the low cost ones to the salon quality more expensive brands and I always return to DOVE! Dove treats damage from the roots to the tips, nourishing each strand of hair from the inside out. Most conditioners just treat the outside of the hair, masking the damage! Dove Color Repair Therapy does a superb job of moisturizing hair that is dry or damaged due to hair coloring and its moisturizers will not weigh hair down! Using Dove color repair helps my color to last longer so no need for frequent coloring, therefore preventing further damage. My hair is soft, beautiful and very manageable! Dove also has a great scent that I look forward to using on a daily basis! Dove is the best!