I have tried a million different shampoos over the years. This is the best one by FAR! It makes my hair feel really clean, but it doesn't "clean" so much that my hair dries out. And unlike other moisturizing shampoos, it does NOT weigh down my hair with that oily greasy feel some shampoos give, and it does not leave my hair feeling heavy. With this Dove shampoo, the result is light, clean-feeling hair. And I like the clean smell of it. It's not overpowering, justĀ a great shampoo smell that isn't overpowering. Plus, you cannot beat the price for the quality you get. It is not a cheap, store generic brand that you pay less for but does nothing for your hair. And it is not a super expensive luxury/high-end shampoo either that puts a huge dent in your wallet whether the results are worth the money or not. I think this shampoo is reasonably priced and does what it promises, which is all you can ask for when you buy a product.