curve is a very popular brand of men's cologne and i know why...because it smells so good! it is not overly strong like so many other ones that are available to buy now a days. the other good thing is that this scent lasts all day long. it is hard to describe what it smells like, but it has a very, very, very noticable scent and it is pretty masculine smelling, which is always nice! i think that men that wear this cologne certainly have women notice the scent of it because it is very detectable! men seem to wear this starting in their high school years when it is very popular...and i have seen some take it thru their adult hood... it is not overly priced at all and sometimes you can even find it at cheap stores... such as marshall's and ross. which is really a nice surprice. curve is made by liz clairborne, that is a good brand to begin with, you can definitely trust this brand... i would reccomend this to anyone.